top of page


Influencers spreading the truth about health-related issues and news to their followers, acting as truth crusaders. In 2021 more influencers opt to disprove information shared on media. In a recent report, WGSN identified this trend as the rise of influential groups such as the World Health Organization, which teamed up with virtual influencer Knox Frost at the start of the pandemic to encourage donations and share safety updates.

For more consumer trends news, Read our Trend Dictionary.


bottom of page