Nearly every beauty industry trend forecast has picked men's skincare as an industry poised to explode throughout 2024. Male anti-aging serums or eyebrow kits: this segment offers incredible promise, with many brands entering this market seeking to change men's perception of marketing, and increase usage.
About The Trend
A growing market share of men's skincare routines is becoming a major part of the cosmetics industry. Many brands have launched men's facial care collections in 2023, and new niche brands are entering the market. Thus, leading brands are shifting away from traditional depictions of masculinity and shifting towards gender-neutral branding, with an open and honest message, recognizable ingredients, and transparency in communication with customers in order to lead the discussion about men's skincare.
The male skincare industry has significantly evolved since the beginning of 2021, moving away from its exclusive focus on shaving and fragrances.
The industry now includes a wide array of products such as cleansers, anti-aging solutions, makeup for men, and face masks.
The worldwide male skincare market is projected to grow at a Compound Annual Growth Rate (CAGR) of 5.2% by 2025.
The expected market value by the end of 2024 is a whopping 60.7 billion US dollars.
Due to this exponential growth, the year 2023 is set to witness an increase in skincare options and color cosmetics tailored specifically for men.
This progress helps challenge and shift the industry away from the outdated standard that men should not be concerned about their skin looking dry, dull, or inflamed.
The evolving industry embraces the fact that men, too, have the right and the need to take care of their skin.
Here Are 6 Trends in Male Grooming That We Expect to See in 2024!
Anti-Aging Products for Men
Both men and women are subject to the same intrinsic and extrinsic factors that lead to volume loss, fine lines, discoloration, and sagging skin. The good news is that men have a greater variety of anti-aging products than ever before, formulated for men's skin types.
Like Brickell's Anti-Aging Cream, formulated with all-natural ingredients that almost instantly reduce the appearance of fine lines, crow’s feet, and other signs of aging.
The powerful formula works to smooth, firm and tighten the skin, slowing down the appearance of wrinkles over time and being suitable for all skin types. 40$ on Amazon
Grooming Kits for Men
In the men's grooming niche, brands love banding products together in subscription boxes to build a customer’s habits. Due to their seamless, easy-to-use approach, subscription boxes have gained a lot of popularity, offering great products at great prices.
If you are interested in exploring this niche, try Bulldog’s skincare essentials - a company founded in 2005 that develops products for normal, sensitive, oily or mature men's skin, designed for modern men's daily routines.
With their grooming kit, they offer all three components of a good skincare routine: a cleanser, moisturizer, and exfoliator. This is a terrific foundation for any man’s regimen!
Men’s Eyebrow Maintenance Kit
Eyebrows, a prominent facial feature, are crucial to beauty regimens. Over-plucking is out, but proper grooming is in.
Blackmonster provides accessible eyebrow-grooming kits for men, including tools like a tweezer-comb combo, ideal for men seeking a complete look without shaving.
Masculine Natural Skincare
The male skincare market is trending towards personalized natural grooming products. Companies like John Masters Organics offer low-effort, multi-functional products, enriched with eucalyptus oils, vitamin E, and antioxidant-rich fruits and plants, providing a natural enhancement to men's appearance.
Multifunctional Makeup for Men
As modern consumers reject outdated gender roles, cosmetic companies are now offering multifunctional makeup for men, catering to the expanding male beauty market.
Unlike women's makeup, men's makeup is designed to be invisible. The vast majority of men in influencing positions, including bloggers, royals and actors, have become accustomed to wearing such makeup. Multifunctional makeup for men, like BB creams and concealers, are gaining popularity due to their dual benefits and time efficiency. These products offer both makeup and skincare solutions, fitting perfectly into the demand for concise beauty routines.