top of page


an emerging trend that refers to simplifying your skincare routine, embracing your skin’s natural texture and pores, a Skinimalism trend will appear more often on your social media feeds or your friend’s Instagram stories. In fact, Skinimalism is building off the Less is More movement I reported on in the Beauty 2021 post

According to Pinterest’s 2021 trend report , searches for naturally glowing skin have increased four times on an annual basis, and “natural everyday makeup” has increased by 180% in the last year. Consumers are looking for more ways to connect to their authentic selves by enhancing what they’ve already got with more light and natural makeup and skincare products, rather than heavily covering them up.

Interested to learn more about beauty trends? Read: Beauty Trends That Will Dominate 2021


bottom of page