If you are not familiar with this brand , its okay , you are probably millennial like me🤟
Here is the strategy and in-depth research behind this brand:
📍 Cultural Research:
Heaven by Marc Jacobs represents more than just clothes; it is a culture-forward brand that embraces nostalgia, niche communities, and subcultures.
This brand targets Gen Z by capturing their attention using Strategic partnerships and collaborations with artists and niche subcultures contribute to the brand's success.
This brand Heaven by Marc Jacobs' success is attributed to in-depth cultural research, Gen Z oriented social strategy, partnerships, and Ava Nirui's creative direction.
📍 Strategic Partnerships and Collabs:
The brand has notable figures associated with it, such as Anna Sui, Beabadoobee, Doja Cat, Kyle MacLachlan, Kate Moss, and Sofia Coppola.
Heaven by Marc Jacobs has a strong presence on TikTok, with millions of views and enthusiastic reviews from Gen Z shoppers.
Heaven by Marc Jacobs backed by LVMH , taps into Gen Z desires, incorporating elements of 00's rave culture, 90's grunge, and 2022's maximalism.