The pandemic has forever changed the hospitality industry, making it more focused on the customer experience than ever before. From curating experiential stays that prioritize customer wellness to offering eco-friendly air travel options, brands in the hospitality industry are now having to address new aspects of visitor experience.
One trend that has emerged in the post-pandemic world is the emphasis on customer wellness. Sleep Hotel, for example, is revealing how hotels are curating specialty stays that improve customers' ability to sleep while on vacation. This shift indicates that the industry is now prioritizing customer health in addition to convenience and recreation.
The restaurant industry in North America has also been impacted by the pandemic, but some brands got creative by creating their own private label collections. Adding additional revenue streams like branded alcohol or pre-mixed seasonings helped brands make up some of the losses related to lockdowns and open up new possibilities for businesses even post-pandemic.
The pandemic has also made more people worry about the future and cognizant of their impact on the environment. This has led air travel brands to prioritize sustainability more than ever before, with everything from showing carbon footprints of flights to net-zero carbon emission flights being offered to customers who are looking to reduce their ecological footprint.
Customer health is now a bigger focus than it was pre-pandemic, as people want to feel safe when traveling. The hospitality industry is responding with touch-free spaces and protective textiles to address public health guidelines and suggestions.
In conclusion, the hospitality industry in a post-pandemic world is more adaptive, progressive, and focused on the individual customer's needs and lifestyles. By catering to the individual, brands in this industry are able to create stronger connections with their customers. As the world continues to evolve, it will be interesting to see what other trends emerge in the hospitality industry.